NameHero's Green Initiative
The following is an excerpt from an interview given by our founder and CEO Ryan Grey about our Green Initiative:
In regards to our green initiative, I’d love to expand on that, especially in terms of our new datacenter facility in Kansas City.
To start, we chose a location that is located underground, in what used to be an old limestone mine. This not only provides protection from natural disasters (tornadoes not uncommon) but also natural temperature control (underground stays around ~68 degrees year round).
Inside our facility all systems are designed to be extremely efficient. Even the lightening throughout shuts off automatically and only turns on with motion (i.e. someone walking in the hall or entering a room).
Our primary energy partner is Evergy whom we have a very special partnership with where a good portion of our supply comes from renewables (i.e. wind). They’ve already committed to becoming carbon neutral by 2045 with 50% of all their energy being emissions-free (https://www.evergy.com/smart-energy/environmental-impact/sustainability-commitment).
We utilize Flywheel energy inside (instead of the "old school" backup UPS systems that contain chemical-based batteries):
Just some advantages:
Response – it can promptly store huge bursts of energy, and equally rapidly return them
Efficiency – charges/discharges are made with very small losses; as an electrical storage system a flywheel can have efficiencies over 97%
Maintenance – flywheels do not require cooling nor do they pose the chemical recycling/maintenance issues of conventional batteries
Lifespan – flywheels have a typical lifespan of about 20 years, while a lead-acid battery needs to be replaced every three to seven years – and even sooner for high cycle applications
Given we’re a cloud-based service provider, our entire infrastructure relies on virtualization, which does not use near the amount of equipment that “old school” dedicated servers use.
With over 300K sq foot expansion space possible, we don’t have to stack equipment as tight as most providers, eliminating a lot of the “dense racks” that virtualization typically creates. This provides for even more efficient power/cooling usage.
We’re looking to create the “new age” of data centers by constantly optimizing our efficiency; utilizing what’s necessary, eliminating the unnecessary (i.e. always trimming the fat/bloat). A good example of this is within our core network infrastructure, that utilizes new software defined network technology to operate in a spine/leaf fashion where we can collapse the “old school” three tier networking model, and thus eliminate many pieces of “old school” hardware that’s still utilized in many data centers across the country (a hypervisor can also serve as a router/firewall eliminating more hardware that utilizes power/cooling resources).
If you have further questions, feel free to reach out to us!
In regards to our green initiative, I’d love to expand on that, especially in terms of our new datacenter facility in Kansas City.
To start, we chose a location that is located underground, in what used to be an old limestone mine. This not only provides protection from natural disasters (tornadoes not uncommon) but also natural temperature control (underground stays around ~68 degrees year round).
Inside our facility all systems are designed to be extremely efficient. Even the lightening throughout shuts off automatically and only turns on with motion (i.e. someone walking in the hall or entering a room).
Our primary energy partner is Evergy whom we have a very special partnership with where a good portion of our supply comes from renewables (i.e. wind). They’ve already committed to becoming carbon neutral by 2045 with 50% of all their energy being emissions-free (https://www.evergy.com/smart-energy/environmental-impact/sustainability-commitment).
We utilize Flywheel energy inside (instead of the "old school" backup UPS systems that contain chemical-based batteries):
Just some advantages:
Response – it can promptly store huge bursts of energy, and equally rapidly return them
Efficiency – charges/discharges are made with very small losses; as an electrical storage system a flywheel can have efficiencies over 97%
Maintenance – flywheels do not require cooling nor do they pose the chemical recycling/maintenance issues of conventional batteries
Lifespan – flywheels have a typical lifespan of about 20 years, while a lead-acid battery needs to be replaced every three to seven years – and even sooner for high cycle applications
Given we’re a cloud-based service provider, our entire infrastructure relies on virtualization, which does not use near the amount of equipment that “old school” dedicated servers use.
With over 300K sq foot expansion space possible, we don’t have to stack equipment as tight as most providers, eliminating a lot of the “dense racks” that virtualization typically creates. This provides for even more efficient power/cooling usage.
We’re looking to create the “new age” of data centers by constantly optimizing our efficiency; utilizing what’s necessary, eliminating the unnecessary (i.e. always trimming the fat/bloat). A good example of this is within our core network infrastructure, that utilizes new software defined network technology to operate in a spine/leaf fashion where we can collapse the “old school” three tier networking model, and thus eliminate many pieces of “old school” hardware that’s still utilized in many data centers across the country (a hypervisor can also serve as a router/firewall eliminating more hardware that utilizes power/cooling resources).
If you have further questions, feel free to reach out to us!
Updated on: 10/10/2024
Thank you!